A few weeks ago, a friend e-mailed me and we got into a discussion about Google AdSense. As we talked about how our various sites are performing with AdSense, I realized that many of my sites were really lagging when it comes to AdSense performance. As I have written on this site a number of times, on many of my sites, I have been focusing more on selling my own products and services, instead of trying to make money from AdSense. Because my focus has shifted, AdSense has taken a secondary role, and I have treated it like a secondary money earner.
However, I still had AdSense on my sites. When I looked at the Click Through Rates for my various sites, I was, to be honest, a bit shocked at how poorly the CTRs had become. I knew that I could do better. So, I started working on improving my AdSense statistics. While my emphasis would still be on selling my own products and services, if I was going to have AdSense on the sites, I needed to emphasize it a little more so that it would be a better earner for me. Alternatively, if I didn’t want to do what it takes to improve AdSense, I should just take it off my sites and keep my focus on other means of earning from the sites.
As I thought about this more and more, I started doing some things to improve my AdSense performance. Whenever I was going to work on this, I would invariably need to go to the AdSense site for one thing or another. Suddenly, something hit me. When I went to my bookmarks, I noticed that the bookmark for the AdSense had moved lower and lower on my list of bookmarks! So, as I mentally de-emphasized AdSense, the bookmark moved lower and lower on the list. It makes sense that it would do that, but it also shows something that is very important. I went and looked over my earning history with AdSense, and realized that my earnings had followed my interest in the program. At one point, I was earning 4 figures on AdSense every month. I am now in the lower 3 figures per month on AdSense earnings. What a drastic fall! But, it follows with how much work I have done on AdSense, and how much interest I have shown in it.
So, I decided that I should either eliminate AdSense, or I should spend some time on it every week to bring it up where it should be. By doing so, even with just a few days work, I doubled the performance of AdSense. So, just a few hours of work paid off handsomely. If I continue to put in a couple of hours per week on optimizing AdSense on my sites, I am very confident that my earnings and statistics will continue to increase.
I will still be emphasizing my own products on my sites, but I will also be doing more than just ignoring AdSense. I mean, if it is going to be on the site, I might as well do my best with it, right?
Now, some of you are probably wondering – why is Bob focusing on his own products and services instead of AdSense? Many people think that AdSense is really the place for a blogger to make money. In my experience, though, there are better ways. For example, I have written a number of eBooks. One of my eBooks sells for $49. Everytime that somebody buys one of those eBooks, I earn $49 instantly, and I have the money immediately. It takes a lot of AdSense clicks to earn $49, and you have to wait for 30 to 60 days before you get the money. So, which of those two would you prefer to get? It’s not a question for me, but at the same time, I might as well get both.
How about you?