In part one of this series, I introduced the idea and how I thought it applied to my business.
In the second part of the series, I talked about Results vs. Random information.
Today, I will talk about the Sequence.
Get the information you need in the proper sequence. It is quite important, after all!
If you rely on sources of information that are inaccurate, or if you go to multiple sources and don’t pay enough attention, you will likely mess up the sequence in which you do things, and that can lead to disaster. Then again, if you use a single source for your information and you use a trusted source who has shown reliability over a long amount of time, you are actually moving in the right direction.
Getting the sequence of your actions right can actually save you time and money! So, even if you pay for the information that you rely upon, you may actually end up saving money!
For example, I have one eBook that I sell that discusses purchasing airline tickets. Getting an airline ticket to come and live in the Philippines can be tricky because the Immigration policies of the government require you to have a ticket to leave the country in some circumstances. But, I know how to handle that, and in my book, I tell of a way that you can get a ticket for $20 to $50, and using my method can save you $1,000 or more. So, if you pay the low price of $4.99 for my book, it can save you $1,000. Not a bad deal, huh? So, really, by paying for accurate and reliable information, you may have actually saved money… big money. Free is not always the best price!
You really run a big risk of getting the process in the wrong order if you rely on multiple sources of information, and if some of that information comes from inexperienced sources? Well, that may end up costing you a lot more money than if you had gone to an expert, to begin with.
I have a friend, a very close friend, who is an expert in franchising. He operates a franchise consulting business. One of the things that my friend always tells me is that if a potential client has tried to do franchising on his own before contacting him… well, my friend’s consultancy fee then doubles! Why? Because my friend is an expert, and he then has to spend time fixing the mistakes that were made by the new client, mistakes that would have never happened if they had hired my friend in the first place.
I have come across similar situations in my business as well over the years.
So, doing something “on the cheap” rarely ends up saving you money. That is an important lesson to learn, and an important one too.
There are still a few more parts to this series, so keep on checking back each day! I won’t disappoint you, I promise!
“Doing something on the cheap rarely ends up saving you money”
You’re spot on with that statement, Bob.
Over the years, the amount of times I’ve seen guys bragging on how cheaply they can fly from the UK to Cebu or Davao is amazing.
They spend up to 48hrs getting to their final destination with a long layover, followed by another with overnight stay in Manila and thinking that they are saving 250 or 300 USD.
They forget the refreshment costs etc on the layover and the taxi trips, hotel and food costs in Manila, coz their on-going connection time doesn’t match up.
In most cases a more direct route can actually, overall, work out around the same price or slightly cheaper. They can also be at their final destination in less than half the time.
Hi Chas – Nice to hear from you! Yep! You hit the nail on the head. There are lots of “hidden” costs involved with doing things the “cheap” way. Your example is spot on!