A few days ago, I was watching the news on TV. Since I live in the Philippines, I was watching the Philippine news, on a Philippine TV station. They were talking about how the company that owns the channel I was watching was going to put up about 5 new digital TV channels. During the discussion, they mentioned other TV channels that were owned by this particular broadcaster. I don’t know for sure, but I would guess that this company probably owns between a dozen to 20 different TV channels.
This whole discussion kicked off a thought in my mind. I am a publisher. I have a lot of websites where I publish information on the Internet. Not much different than this TV broadcaster, just on a different platform. These folks have multiple TV Channels. I have multiple Web Channels. Pretty good parallel, I think.
Well, as I thought this over more, I was thinking that there are guidebooks for TV, like, for example, TV Guide. Lists of what channels are on the air, and what programs can be found at any given time. Why are there no such guides for the Web? The more I thought about this, I came to the conclusion that there actually are such guides for the web, but they are not really thought out well. On a blog, I would consider a blogroll to be some type of a “Web Guide.” For example, on this site, Virtual Earner, if you look down at the bottom of the page, you will see lists of links to various websites that I own and operate. But, it just lists a name, it doesn’t really tell you what my “channels” are all about, right?
So, my thoughts led me further to think that I really need a “TV Guide” for the channels that I operate. Why not, after all? If you don’t tell people what channels you are broadcasting on, many people will never visit your channels, because they simply don’t know about them! So, the other day, I put together my personal “Web TV Guide” for my sites!
Actually, when I set out to put this guide together, I was actually surprised at how many sites I have and operate! Way more than I would have guessed. I broke my list of channels down into four different types of channels:
- Active Informational Channels
- Channels for my various businesses
- Inactive Informational Channels
- Social Networking Channels
I was actually surprised that I only have 3 channels that are inactive. I still wanted to list those, though, because there are a few nuggets of gold in the archives of past articles, and people may find value in those. I am not going to take those sites down that are inactive for a couple of reasons. Firstly, I may get back to making those sites active in the future. Secondly, as I said, there is valuable information there that people may need.
What does this have to do with making money online? Well, if you have websites or channels, that people don’t know about, this is an opportunity to promote your other channels and gain some new readers on those less-active sites that you own. That translates into money, whether it be through advertising, product sales or any number of other ways.
So, if you are publishing more than one website, why not put together your own “channel guide” so that your readers can find your sites that they don’t know about?