I am sure we have all heard about when “opportunity” knocks. There are lots of old sayings about “opportunity knocking on your door.” Well, what about “Inspiration”. Sometimes inspiration knocks, and believe me, you better answer that knock! It is at least as important, perhaps more important than when it is opportunity knocking.
How can it be more important?
When opportunity knocks, to me that basically means that you have come up with an idea to create something new, or somebody presents you with something that is an opportunity. When opportunity knocks, that is a good thing, of course. But, I think inspiration is even more important.
Maybe you are inspired to create an opportunity for yourself. Maybe you are inspired to do something that will improve your marketing or sales ability.
I was inspired today
Over the weekend, I discovered a new writer on the Internet. She is not a new writer, she has newly come to my attention. Her name is Alexis Grant. Alexis wrote an article entitled “Why You’re Failing to Make a Living as a Writer“.
While I am not failing to make a living as a writer, I am always looking for ways to improve my results, who would not be. I found a lot of things on Alexis’ site that was inspiring to me and taught me things that I either did not know or had not thought about in some time and needed to focus on. This is a good thing.
The article about why you are failing was particularly inspiring to me because one of the things that it talked about in some detail was pricing for eBooks. I make a good percentage of my income from writing and selling eBooks. Over the past couple of years, there is one particular person who has really berated me online because he thinks that my eBook prices are too high. He has written, in fact, that anybody who sells an eBook for more than $2 is just ripping people off!
Well, when you are writing in a rather narrow niche that does not have the potential of tens of thousands of potential readers of your books, it is mighty difficult to make a living if you sell your books for $2 or less!
Alexis said some pretty powerful things on this topic. Here is a quote that I particularly liked:
Here’s what I’m getting at: it is NOT wrong to try to make a living from your art, to charge enough money that you can afford to create — so long as some people will actually pay what you’re asking. So stop feeling guilty about it!
Here is something ironic
Just as I read that passage that I quoted above, my computer made a little sound, which I knew meant that I had a new email that just came in. So, I quickly checked what the email was all about. It was from a person who had bought an ebook package from me last year. He spent about $60 on this package of ebooks, and some people would consider that a lot of money to spend on eBooks.
When I read this customer’s email here is what he said:
How are you. Well I bought some of your books on how to move to philippines and one on obtaining a 13a visa. I followed your news letter and read many articles you wrote.
I am now living in the Philippines in Bicol. Wanted you to know the info you shared helped a lot. It really made things a lot easier. Glad we listen to your experience.
You literally saved me thousands of dollars, and dozens of hours through the information you provided!
Well… it sounds like the $60 or so that he spent was money that he considers well spent! Having just read the quote from Alexis, then having this email come in was really confirmation. Alexis’ article was already inspiring to me, but having this email follow up really drove her point home!
This weekend, I was really going over some thoughts and ideas about eBook marketing, pricing, and sales. Alexis’ article really helped me focus and target my ideas in a way that I think will be very effective. This email from my customer also confirmed for me that I am on the right path!
Never forget that the guy who complains about the value that you provide being too expensive…is most likely NOT your customer. If they don’t value your work enough to pay more than $2 for it, they don’t value their time enough to appreciate your value either.
Value is the key. If you (and here I’m using the general and universal you) have knowledge and expertise to share, you should! And, if you don’t believe what you offer is worth more than $2 you (still using the general you) really need to deal with the issues that prevent you from valuing yourself and your contribution.
VALUE – knowledge is so much more than information. I could spend thousands of hours learning everything that you already know and it would cost me “nothing” (and when you put it that way, it’s obvious that I wouldn’t be valuing my time at all).
I appreciate your writing and look forward to more.
Hi Byron, oh, absolutely! That guy has never bought anything from me in his life, so how would he know! He has intentionally been a thorn in my side for many years. He has even made threats against my family to the point where I had to call the police about 5 years ago and file a report. He is a real piece of work! 🙂
I really appreciate your input, Byron. And, you are so right, it is all about value, and I firmly believe in giving value to my customers, and even to those who only avail of my free offerings!
Thank you for the help that you extended to me this morning!
Your mentioning the Alexa Grant website the other day has me considering all sorts of options for how I can sell things for more and, importantly, what should be on the website and what should be on Amazon. As always, Bob, thanks for sharing!
Hi Tom – Always happy to share when I find a gem, and Alexis’ website is a real gem! She has some great ideas!
Hello Bob, I’m just checking in; I was at the local SM and spoke to a fellow American who said to look you up. I am currently in Davao, for the fourth time in two years. Last time I was here I married my beautiful Filipina wife (last March). I was laid-off from work, so I decided to come to be with her. I will be looking into your books, and hope to meet you in my travels. I too like to explore, but Judy (my wife) worries about me being kidnaped. Lol!
Hi Dustin – Sounds great! Give me a shout sometimes.
If you are in Davao, you have less of a chance of being kidnapped than you did back in the States. Davao is very safe! Forget about that kind of thing here.
I’m not worried about it. Lol! Looking forward to meeting you.