Profile. That’s my favorite buzzword these days. Why? Because profile means everything when it comes to sales on the Internet. Even if you have the very best item that can be sold on the net, if people don’t know who you are, they probably won’t buy from you. They don’t trust you, that’s why. You see, there are so many “get rich quick” internet schemes out there, that people are very wary of being scammed. A lot of people worry that if they use their credit card to buy something from an unknown person on the Internet, the number of their card may be stolen, and they will be out a lot more money than the cost of the item you are selling.
There is, however, a way to build trust with potential customers and make them more likely to spend money on your website. That way is through building a profile on the Internet. If you are well enough known on the Internet, the potential customer will feel like he is a friend, and he will have a lot more trust in you compared to if you were unknown.
Let’s look at me, for example. I’ve been active on the Internet for about 14 years now. I’ve had lots of web pages and such online. But, I didn’t have much of a profile until the last year or two. A few years ago, few people knew who I was. Even today, there are millions of people who have no idea who I am. However, because I am mainly involved in publishing websites about Mindanao, and about Living in the Philippines, there is a group of people who know who I am. If somebody wants to find out about Mindanao, the odds are that they will end up on my Mindanao Blog. If you go to Google and other big search engines and search for “Mindanao” my site is the number one result that comes up most of the time. If it’s not number one on that particular day, it’s number two. Because of this, most people who know about Mindanao know who I am. It’s obvious to me because when I go out in public (here in Mindanao, where I live) people come up to me and ask if I am “Mindanao Bob.” I’ve had my Mindanao site for 12 years now, but it wasn’t very active until about 2 years ago. I never updated it. I didn’t use it to build my own profile. Likewise, if somebody is interested in moving to the Philippines to live, they probably end up on my Live in the Philippines Blog sooner or later. These blogs help build my profile, they make it where people know who I am.
In addition to the blogs I have mentioned, I also operate a number of e-commerce sites where I sell goods and services on the Internet. You can see a list of some of my e-commerce sites on the sidebar of this blog. On my WowPhilippines site, I have a photo of myself, and a “message from the owner” that people can read. I get a lot of people who e-mail me and say “when I saw your picture on the WowPhilippines site, I knew who you were because I read your blog all the time. As soon as I saw you there, I knew that I could trust WowPhilippines.” I get e-mails like this every day. It’s because of my profile!
If you want to earn money on the net, you need to build a profile! How do you build a profile? Put up a site and share information with people. Your site will go unnoticed for quite a while before people find it. Here’s a tip on how you can get a quicker start – do some guest blogging on big websites. For example, for one of my blogs, I am working on building a team of people who can blog on the site with me. These people will be asked to post one post per week on the blog. In their post, they can link to their personal site, which will help them gain a profile, by letting my readers know who they are. They can build up a level of trust with my readers, by showing them that they have the knowledge, are trustworthy, and nice people. As my readers find a level of trust with these new writers, they might go over and check out the websites that are operated by the writer. It’s a great way to build a little profile quickly.
If you are serious about making money on the net, you need to get busy building a profile, so people will know who you are!