Do you have a blog or some other kind of website? Obviously, I have some websites, including this one, which hosts a blog about making money online. I have a number of other sites too. I don’t have nearly the number of sites that I used to have, though. A year and a half ago, I had in excess of 200 sites. Now, I have maybe around 20 sites or so, perhaps a few more. I cut way back on the number of sites because it enabled me to spend the time on the most successful sites, while not worrying about sites that were not doing that well for me.
Yes, when I cut back on the number of sites that I publish, I had a drop in my earnings. It doesn’t worry me, though, because I still earn good money on the web, just less than I used to. However, I also have to do less work than I used to, and I also have fewer employees and fewer expenses than I used to.
If you talk to “experts” and other people who earn money through blogging or writing articles online, you often hear from them how you should write.
- Choose certain keywords within your subject area which “pay big” in terms of value per click on the advertising.
- Write in ways that the Search Engines and Advertising Agencies like.
- Design your site in ways that “trick” people into clicking on ads instead of content
- The list can go on and on…
Perhaps all of these things are true, perhaps some are not. Perhaps some of the things are true at some times and not at other times. Who knows.
Frankly, who cares?
I don’t follow all of this advice. Do you know what I do? I write quality articles, in my opinion. When you write articles that are relevant to your readers, articles that make them think and keep them coming back to read more, you gain more readers and retain more readers. Yeah, if I tuned my writing style to what certain Ad Agencies like better, maybe I might make an extra 50 Cents some days. Who cares. Over the long haul, if I write in a style and provide information that readers like, I will get more readers. If I get more readers I will make more money, it’s that simple. Also, the more readers I have who are genuinely interested in what I am writing about, the more opportunities I have to make money.
It’s not just a game where you put Pay Per Click ads on your site, then write in a way that the search bots like. No, if you write in a way that people like, as opposed to robots, then you can earn money through other methods too. Write books that would interest your readers. If they keep coming back for the information you are providing on your site, they must like the way you write and value your opinion or information that you provide. If that is the case, they are likely to purchase books that you write too. This is just one example of another way to earn money from your website.
Write to machines? Write to robots or computers? No. I believe it is always best to just write the way you enjoy it and attract more readers to visit your site. If you do something you enjoy doing, the money will come.